Setup Email Subscription and Newsletters with MailChimp on WordPress

MailChimp Integration on WordPress

This article gives detailed step by step guide to Setup Email Subscription and Newsletters with MailChimp on WordPress on timely basis to your subscribers.

Newsletters with MailChimp on WordPress

I believe that you already understand how important it is to create email list for your blog. It is one of the best ways to increase your blog traffic.

Let’s dive into the steps.

Livewire Component Library

# 1 Setup a Free MailChimp Account

Let’s get started by setting up a free MailChimp Account. Go to and Sign Up for a new account.

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MailChimp SignUp New Account


You need to provide your email-id , a valid username and password to Get Started.

MailChimp will send you an email to verify the email-address and once you verify your email-id, it will give another screen to verify you are a Human and not Robot Signing up.

Once your account is created MailChimp will get you started on the account with five step process.

  • In the first step, you need to provide your First Name and Last Name,
  • In the second step, you need to provide the website URL and the business name.
  • You need to provide your address information in the third step.
  • As step 4, mailchimp will ask you a Yes or No question about if your business sells something online.
  • In step 5 you can add your business social media accounts in the mailchimp. (Not required)

Once you complete these five steps, you account will be created.


Once your account creation is completed, you will be redirected to Mailchimp dashboard.


Mailchimp dashboard

Let’s take a moment to understand each of the navigation options on mailchimp dashboard in a very simplistic manner.

  • Campaigns : Campaign basically means what kind of email you want to send to your customers and at what time.
  • Templates : Templates denotes the format and design in which you want to send the emails.
  • Lists : Lists denotes the email lists, You can have multiple email lists. There are various ways to make and grow our email list, in this tutorial we are focusing on growing the email list with WordPress Subscriptions Form.
  • Reports : As the name suggests, Reports section gives the details of mail sent and many other analytics.


For this first part, we are focusing on our email lists, go to your Lists tab in the WordPress folder and you fill find a list already created with your business name which has a single subscriber , that is you !

Mailchimp default list

We will use the default list in the next steps, if you wish to create a new list with a different name, you can go ahead and do that now.

# 2 Create Mailchimp API Key

For us to integrate our newly created Mailchimp account to WordPress we need to create an API Key.

Click on your Business Name on the top right on the Mailchimp Navbar, and choose Account

You should see your account dashboard.

Click on Extras and select API Keys, you won’t have any API Keys by default.

Click on the button Create A Key, this will generate a random API Key for your account.

your API Key Mailchimp

Well done, you have generated your API Key. Keep this handy, we will use it in our next step.

# 3 Install and Configure Mailchimp for WordPress Plugin.

As the next step, we will install MailChimp for WordPress plugin. With this plugin we will be able to acheive following.

  • Connect WordPress plugin to MailChimp Account using API Key.
  • Create “Subscribe to NewsLetter” form.
  • Connect the form to the Mailchimp Email List.

Thus, whenever customer/user submits the form to Subscribe to NewsLetter his email will be added to our Mailchimp Email Lists.

Alright, Login to WordPress Admin and Go to your WordPress Dashboard.

Go to Plugins > Add New and search for ‘Mailchimp for WordPress’

mailchimp for wordpress plugin

Go ahead, Install and Activate this plugin.

Once the plugin is activated, you should see a new option in your wordpress admin menu “Mailchimp for WP“.

Let’s configure the options to to use this plugin. Once you click on this plugin, it will notify you that it is currently not connected to any Mailchimp account.

mailchimp not connect to wordpress account.

Let’s fix this first.

Copy the API key which we generated in the last step and paste it in the API Key text box, and Save the Changes.

Mialchimp account connected plugin

Once connected, you should also see the Email Lists in the plugin, which you have in your Mailchimp account. SInce I have only the default list in my account. It shows 1 List with name 5Balloons and only single subscriber.

# 4 Create Subscribe Form

Let’s go ahead and create a form for email subscriptions.

Go to Mailchimp for WP Plugin option, and under fields tab you will get an option to give a Title to your Form. I have named mine “Subscribe to NewsLetter” and also to choose different fields which you want to have in your form.

For the simplicity of this article, I am creating only two fields which are email-address and a submit button.

mailchimp form fields

<div class="form-row">
        <div class="form-group col">
            <input type="email" placeholder="Enter your Email Address" value="" maxlength="100" class="form-control" name="email" id="email" required>
<div class="form-row">
        <div class="form-group col">
             <input type="submit" value="Subscribe" class="btn btn-primary" >

Go to your Settings tab, and check the list which you want the email to subscribe to. Since I have only a single list in my mailchimp, I have checked the subscribes to option to that.

mailchimp settings lists

Go ahead and Save the changes.

This will generate a form shortcode just below the form fields.

mailchimp form shortcode

Copy the shortcode and use it in your wordpress pages or sidebar to display the subscribe form.

<?php echo do_shortcode("[mc4wp_form id=\"1381\"]"); ?>

With some css formatting, my Subscribe to NewsLetter form Looks like this.

subscribe newsletter mailchimp form

That’s All, This form should be fully functional. Thus, if you submit the form with a proper email address. It should add the email id in your mailing list.

Go ahead and test this form.

So now, we have our subscription form ready and we are all set to take in email subscriptions. We also have a method to grow our email subscription list.

But what about sending emails to this list? Check that out in the next step.

# 5 Create a Campaign

Let’s go ahead and create a campaign to send updates of our blog post to subscribed email list.

Login to your Mailchimp Account and Select Campaigns.


You will see a screens with no Campaigns, select option to Create Campaign .

In the first step of creating a Campaign, Mailchimp will ask you what kind of campaign are you looking to create, Since we want to send emails. Select Create an Email

Campaign type mailchimp option

In the next Step, Mailchimp will ask you what kind of email you want to send to your customers,

Select Automated from the top options and then Share Blog Updates


In the next step, Mailchimp will ask you to give a name to your campaign. You can choose an appropriate name. I have given mine ‘5Balloons Weekly NewsLetter’ . It will also ask you to select which email list this campaign is applicable to.

Select the appropriate list in the dropdown.

Campaign Name Mailchimp

Go ahead and Click Begin

In the next step, Mailchimp will ask you the RSS Feed URL and the Send Timings. Since we are working with a wordpress blog, RSS feed URL will be your blogdomain/feed.

You can choose the send timings accordingly. I have chosen to send mails Weekly on Monday at 10 AM Eastern Time.

Also check the option to resize the images according to the mail template.


In the next step, choose the Recipients who will receive the email updates. I have chosen the option Entire List.


In the next step, Mailchimp will look to get some information to setup the Email Campaign. You can change the desired fields. For the demonstration purpose I am leaving the fields as filled by Mailchimp.

campaign info mailchimp

In the next step, Mailchimp will ask you for the template design. For the simplicity of demonstration I am choosing the Basic 1 column Template.

Basic 1 column template mailchimp

In the next step, Mailchimp asks us to design our emails / newsletter.


mailchimp email design

In the design step, you can do the following

  • Add your website logo to the Email Top
  • Add the RSS Merge Tags in the body
  • Change the Footer content accordingly.

My RSS Body looks something like below.

Read in browser »


Recent Articles:

To learn in detail about the RSS Merge Tag you can read at following link

Mailchimp RSS Merge Tags





You can test out how your mail design will fetch the RSS items right there in the design screen by Selecting Preview and Test from top navigation and then click Enter Preview Mode

Once you are satisfied with your design go ahead and click Next, which brings us to the last step of RSS Campaign.


Review your settings and go ahead to click Start RSS ,confirm on the alert box by clicking Start Campaign

done and done mailchimp

That’s it. This brings to the end of tutorial. This allows you to grow your email list via Subscribe Form in the wordpress site and also send Newsletters with MailChimp on WordPress.

There are a lot of configurations that you can do in Mailchimp and this is simple demo on how to get started with sending newsletter emails on your WordPress blog.

Go ahead and Try different settings in your mailchimp. Cheers !


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